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How to use Video Ad Maker

An overview of how to use Photoroom's Video Ad Maker to create short videos for ads and social media.

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Written by Craig Wright

Video Ad Maker lets you turn your product photos into short videos for ads and social media. Each video is built around your product and can include:

  • AI characters

  • Music

  • Your product shown in realistic scenes

  • AI voice-over in a choice of languages, so you can create ads for international markets without reshooting or re-editing.

You don't need any video editing or prompting skills to use Video Ad Maker. Just provide your product photos, answer some questions in a chat, and leave the rest to Photoroom's AI director.

Note: If you can’t see Video Ad Maker, make sure you have the latest version of Photoroom.

Steps

The following instructions are a general guideline for using Video Ad Maker. More detailed, platform-specific instructions will be released at a later date.
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For details of each step, see the sections below.

  1. Open Video Ad Maker and provide some images.

  2. Choose your preferences.

  3. Answer AI director's questions.

  4. Choose a video style.

  5. Choose a creative angle.

  6. Review the video plan.

  7. Generate a video.

  8. Play, download and [optionally] regenerate the video.

  9. [Optional] Watch and download previous videos from your Video Ad Maker Library.

Open Video Ad Maker and provide some images

To open the Video Ad Maker tool:

  • Select Video Ad Maker in the side menu (Web App)

  • Select AI Tools and then Video Ad Maker (iOS, Android).

Video Ad Maker first screen on iOS. It prompts you to choose product photos as a starting point.

When you have opened the tool, select the + icons to upload or choose images of your product. For best results, we recommend you use images that show your product from different angles (side, top, bottom, front, rear).

Next, choose your preferences.

Choose your preferences

Use the settings to choose your preferences for the video. You can choose specific values or select Auto to let the AI director decide. The AI director will choose the option that it thinks is most appropriate based on the settings and plan for the video.

Note: The preferences are all optional.
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Close-up of Video Ad Maker settings on iOS.

  • Format
    Use to choose the aspect ratio for the video. Choose a specific aspect ratio, such as 9:16, or choose Auto.
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  • Duration
    Choose the length of the video. Choose a specific time, such as 8 seconds, or choose Auto.
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  • Character
    Choose the character model to use in the video or choose Auto.
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  • Audio
    Choose the sound for your video. You can have a voice-over, music only, silence, or leave it to Auto.
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  • Language
    Choose the language for the video. You can choose a specific language or set it to Auto. On Auto, if the video has a voice-over, the AI director will ask you to choose a language during the chat stage.
    ​

  • Prompt
    If you have an idea for a video or want to provide additional information, enter it in the prompt. This is entirely optional and Video Ad Maker can create a video with an empty prompt.

Note: Your choices may be overridden later to match your other answers and choices.

You can find out more about the formats and specifications in our e-commerce video ads blog post.

When you have made your choices, select the arrow button to begin the chat stage.

Answer the AI director's questions

During the chat stage, Photoroom's AI director will ask you a series of questions about your video. The questions can vary depending on what:

  • Product photos you provided

  • Preferences you chose

  • Information you included in the prompt.

Answer the questions and choose from the options when the AI director presents them in the chat.

Examples of the Video Ad Maker chat screens on iOS.

Typically, the AI director asks you to choose:

  • Format

  • Duration

  • Who or what is on camera

  • Tone (vibe)

  • Audio and language

Choose a video style

The AI director gives you a choice of video styles to choose from. Select one of the options or Browse all to see more choices.

There are many categories of video styles to choose from, including:

  • Creator-led:
    These include a person and can be reviews, testimonials, tutorials, feature walk-throughs, secret hacks, and more.
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  • Product-led:
    The product is the star with mostly no people on camera. These include unboxing, product showcases, crush tests, and hyper motion.
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  • Try on:
    Unboxing videos and AI models trying on clothing products
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  • Story:
    A video with a story, such as a couple enjoying the product together, before and after, a polished TV spot advert, and more.

Choose a creative angle

The AI director analyzes your images and choices and presents you with 3 options for a creative angle. There is a recommended creative angle and 2 good alternative angles.

Choose your preferred creative angle (also called a format card).

Choice of video styles.

Review the video plan

Towards the end of the chat, the AI director asks you to review the video plan.

Video plan review screen shows the plan for what will happen in each part of the video and also the AI voiceover script, if any.

If you want to make changes, you can Customize the plan (Web App) or use the prompt to request changes.

If the video is having a voice-over, you also get the opportunity to edit the AI-generated script.

Generate a video

When you are happy to go ahead with the video plan, select Generate video. The cost of the video generation (in AI credits) is shown on the button.

Play, download, regenerate

When the video has generated, you can:

  • Play it

  • Download it (Web App)

  • Save it (iOS)

  • Regenerate it using the same settings or with a change (Web App)

  • Use the prompt to request changes and select the arrow button to generate a new video.

Example of a generated video in the Video Ad Maker chat.

Watch and download videos from your Video Ad Maker Library

If your Photoroom has Save & Sync, all of your videos are saved automatically to your Video Ad Maker Library. From there, you can watch and download any videos saved in the Space.

To access the Video Ad Maker Library:

  • Open Video Ad Maker and select the Library toggle at the top (Web App)

  • Open Video Ad Maker and select the Grid icon at the top (iOS, Android)

  • Select Content and then the Video Ads or Video Ad Maker folder (iOS, Android)

Note: The Library for Video Ad Maker is being rolled out gradually. If you don't see it, try updating your Photoroom. If you still don't see it, Save & Sync is likely not available to you yet, but it is coming soon.
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Screenshot of many videos shown in the Video Ad Maker Library

Gallery icon highlighted on screenshot of iOS Video Ad Maker and Android Video Ad Maker


In the Library, you can:

  • Watch a video at the preview size

  • Select a video to watch it in a larger player

  • Select Save to save a copy of the video as an MP4 file.

Currently, videos can't be deleted from the Library and they are shown in order, with the most recent video shown in the top left of the grid.

Troubleshooting

If the Video Ad Maker is unable to generate a video based on your images and choices, it will notify you in the chat. You can use the prompt to request changes, for example, to use a different video plan if the chosen one is unsuitable.

Related Content

Photoroom has another, simpler tool for creating video called Product Animator. It is designed for short, silent clips and it offers less control over the content than Video Ad Maker. To find out about it, see:

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