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Create an AI Instagram Post design

Learn how to use AI to generate images that you can use for your Instagram posts.

C
Written by Craig Wright
Updated this week

Photoroom can generate high quality images for your Instagram posts. All you need to do is upload a photo to the AI Instagram Post feature. The AI will analyze your image and create a range of images that are automatically sized to suit Instagram posts. You can use the images as they are, use the settings to tweak parts, or open an image in the main Photoroom editor and edit it just like a regular design.

Three side-by-side images. Image 1 shows a sports shoe on a blue design that features a running track. Image 2 is the same shoe on a blurred city design to suggest speed. Image 3 is a dark image with the shoe in a spotlight. All 3 images contain text that can be edited later.

Once you have the image you want, save it as a design and export it so that you can upload it to Instagram.

Availability: AI Instagram Post is currently only available on the Pro and Max plans on the iPhone and iPad versions of Photoroom.

On iPhone and iPad

To create an AI Instagram Post design:

  1. Select Content.

  2. Select the workspace you want to work in.

  3. Select AI Instagram Post0.

  4. Upload an image to use as the primary image in your design. Use either:
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    • Camera roll
      Choose an image from your device's camera roll.
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    • Camera
      Take a photo with your device and use that.
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    • Files
      Choose an image from the folders on your device.
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    • Generate an image with AI
      Use Photoroom's AI features to create an image to use.
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  5. [Optional] Use the prompt field to describe the post. Include information that will help the AI generate the style of image and text that you want. Here are some examples:
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    "50% off discount this summer."
    "Our beauty products are cruelty-free."
    "I want to promote my new range of soaps for the spring collection."
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    You don't need to get a perfect image, as you can use the main editor to make changes later. The idea is to get an image that is close to what you want or is at least a good starting point.
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  6. [Optional] Select Subject and use the settings to make changes to the photo you imported for the design.
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    • Use the slider to change the size of the imported photo in relation to the overall design (Large, Small, or somewhere in between).
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    • Use Edit cutout to erase parts of the image or restore parts of its background. For information on using the Edit Cutout tool, see Add and remove parts of an image with Edit cutout.
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    • Use Change to upload a different photo.
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  7. [Optional] Select Inspiration and choose an image to use as an idea for the background layer of your design. The AI will create a background that has similar colors and styles as those in the inspiration image.
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    When you have applied the Inspiration image, select Inspiration again. Use the slider to set the AI to make the background more or less similar to the inspiration image.
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  8. [Optional] Use Font to change the style of lettering.

  9. [Optional] Use Color to change the:
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    • Primary color.
      This is the main color that the AI will use for graphical elements that it creates.
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    • Secondary color. This is a supplementary color that the AI will use for graphical elements that it creates.
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    • Text to set the color of text layers.
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  10. [Optional] Use Format to change the size of the image to suit a different type of Instagram content. Choose from:
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    • Post

    • Story

    • Cover
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  11. [Optional] Select the dotted menu ( ... ) to display the Advanced Controls:
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    • Apply your brand
      Use the slider to control whether the AI uses your brand kit elements in the design.
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    • Logo
      Use to upload a logo (if there is no logo in your brand kit). Once you have a logo, you can select this Logo option again and use:
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      • The slider to control the size of the logo

      • Change to swap the logo for a different logo image.
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    • Post language
      Use to set the language for the messaging on the image.
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    • Tone of voice
      Use to control the tone of the messaging. Enter words that describe your brand's personality, such as "friendly", "formal", "casual", etc.
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    • Show AI Texts
      Use the slider to control whether text is included on the design.
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  12. When you have an AI image that is close to what you want to post, select it to see a larger preview.

  13. Decide what you are going to do with the image:
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    • To use the image without making any changes, select Save. Photoroom saves the image as a design in your workspace and as an image file on your device. You can share the image with others too.
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    • To use the main Photoroom editor to make changes to the design, select Edit.
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  14. This step only applies if you chose Edit in the previous step.
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    Use the editor settings to make changes to the design. The design consists of a background layer, a layer for the main subject of your image, and layers for text and other elements. Each layer has its own settings.
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    To learn more about using the editor, search the help center for articles about editing, layers, text, etc.
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  15. [Optional] Select Export to save your design in your workspace and also as an image file on your device. You can use the Export settings to share the image with others too.

  16. Select X to exit the editor and save your design.

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