Instagram is a must-have tool to establish and increase your store's social media presence. But to make the most of it, you need your images to be on-brand and to stand out from the crowd.

Here, we give you our top tips for creating images for your posts. We also explain how you can use Photoroom to save time and create stylish and appealing designs.

Photoroom has Social Media templates for Instagram so that you can quickly create images that have the correct dimensions for:

Note: The Instagram Reel template is for creating static images. You can then export the static images to CapCut or a similar application where you can stitch them to other images to create a video reel.

Traditionally, square images have been the preferred format for Instagram, but vertical formatting (portrait) has become increasingly popular.
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You can apply these templates when you import a photo into Photoroom (see Create your first Photoroom design).

But you don't have to use an Instagram template to begin with. Another approach is to use one of our other templates and then resize it (see our next tip!).
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Using unique backgrounds is the easiest way to capture a viewer’s attention. We have a huge selection of templates to make your items stand out, including themed templates for events and different effects.

Instead of using an Instagram template, you can use a different template and then resize it to match an Instagram size. For example, you could choose one of our themed background templates. Once that is in place, you can use Resize to make your design suitable for Instagram.

If you are on the Pro or Business plan and use Resize, the AI will redraw the image to fit the new canvas area. If you are on the Free plan, you will need to manually change the size of your design to suit the available space.

Resize is available when you edit a design. For details, see Resize your designs in Photoroom and Expand and resize your design.
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One of the best ways to differentiate your products is through a Custom Brand Kit. This allows you to store a collection of your logos, fonts, stickers, and other favorite assets, which you can quickly add to your designs.

To learn more about the Brand Kit feature, see the Brand Kit articles.