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What is a brand kit?

Find out what a brand kit is and how you can use it in your designs

C
Written by Craig Wright
Updated today

A brand kit is a collection of resources that represent your business's brand identity. It can include your logo, color scheme, preferred fonts, and more. You can think of it as a shared folder that contains all of your brand design elements.

For example, here's a Photoroom brand kit that contains different versions of our logo, our brand colors, and custom fonts.

Photoroom brand kit shown on a phone. It includes different versions of a logo, a preset color scheme, and a list of fonts.

Why use a brand kit?

With a brand kit, you and your team all have access to a shared collection of design elements, such as fonts and colors. So each team member can create the unique parts of their design and then add the common design elements, such as logos and fonts from the brand kit. This helps to:

  • Make your designs more consistent and professional, enhancing your brand identity

  • Reduce the amount of time it takes to create designs. You'll never need to waste time searching for the correct logo or color codes again!

To learn how to set up your brand kit and use brand kit elements in designs, see:


Additional resources (English):

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