The Virtual Model feature lets you place clothing onto AI-generated models. By uploading a custom model, you can make your images feel more consistent, recognizable, and tailored to your audience, without organising photoshoots.
Use custom model to:
Keep your visuals aligned with your brand identity
Target specific audiences with more relevant imagery
Reuse the same model across multiple campaigns.
Once added, your custom model is saved to:
Your Virtual Models list
Your Space’s Brand Kit
This means you can reuse it anytime without uploading it again.
Availability and limits
You can use a custom model with Virtual Model on the Pro, Max, and Ultra plans.
Requires AI credits.
The number of custom models depends on your Space’s subscription:
Pro: 1 custom model
Max: 3 custom models
Ultra: Unlimited
If you reach your limit on Pro or Max, delete an existing model before adding a new one.
Steps (Web App)
To use a custom model for Virtual Model, follow the instructions below. We have divided the steps into separate stages to make them easier to follow.
Stage 1: Add a custom model
Log in at app.photoroom.com.
Select the Space you want to work in.
Select AI Tools.
Select Virtual Model.
If you don't see the Virtual Model option, select the See more button to see a list of AI Tools.
Use the Drop files or select images box to add a photo of the clothing you want the model to wear.
[Optional] Select the plus icon + to add more clothing photos to complete an outfit.
Select the Model and then select + (custom).
Choose a photo of the custom model you want to use.
Give the model a name and select Save.
Stage 2: Set your Virtual Model preferences
Use the Virtual Model settings to tell Photoroom what you want in your image:
Choose a Pose from the list.
Select the image Quality (Standard, Advanced, or Premium).
Choose a Background. (You can change it later if needed).
You can:
Select + to upload a Custom background
Select an AI Background from the available themes.
Set the image Size and proportions by choosing from the list.
Use Apply brand style to control whether the AI is influenced by the brand style description from your Brand Kit.
[Optional] Use the prompt to describe anything else you want to see in the image.
Stage 3: Generate Virtual Model images
When you have made your choices using the Virtual Model settings:
Select Generate image.
Each generation uses AI credits.
If you are happy with the image, select its context menu ( ... ) and then Download.
To generate more images, either:
Change the Virtual Model settings and then select Generate.
Select the context menu ( ... ) on a generated image and use Edit with AI (change something) to describe the changes you want. Select Change to generate.
Select the context menu ( ... ) for a generated image and use Other angles to generate another image showing the model from a different camera angle.
Select the context menu ( ... ) for a generated image and use Generate video to create a short video using the Video Generator tool.
Stage 4: Final changes
Once you're happy with a generated image, make any final changes before downloading. Steps 2 to 7 are optional.
Select the image.
Use the Remove background slider to keep or remove the background.
Tip: Removing the background can make editing easier in the main editor.
Use Edit with AI (Change something) to use a prompt to refine the result.
Use Retouch to remove unwanted parts of the image by blending an area.
This works in the same way as the standalone Retouch tool. It is only available if you have not removed the background.
Use Edit cutout to erase or restore parts of the image.
This works in the same way as the standalone Edit cutout tool. It is only availalbe if you have removed the background.
Resize the image.
Select Use this image to make further changes in the main Photoroom editor, such as adding text, changing lighting effects, adding logos, etc.
When you have finished editing, you can Download the image or exit the editor to save it in Photoroom.
Select Download to save the image to your device.